Concepts and Creation

Art described as a ‘free play of imagination’ by Immanuel Kant, suggests that beauty just is.

“An object is beautiful because it promotes an internal harmony or ‘free play’ of our mental faculties;  we call something beautiful when it elicits this pleasure. It feels right and supposedly has objective applications to the world.” (pg. 12 Cynthia Freeland)

Within this idea I pull out my beliefs in Art and design principles. My clientel will be able to relax and follow a clear process when identifying and establishing a solid brand message. The best names and positioning of a brand relate to the clients or rather companies personality. From this I take the "who," "how," and "why" of a business and translate it into a productive workflow.

Who are you or BETTER YET: Who am I?

My name is Andrew Frohling and I am a graphic artist and teacher. I have spent a little over three years working for numerous companines in print production and web design. I have the ability to design over numerous platforms working with all forms of media. I have been a freelance designer since 2008 and enjoy strategizing brand identity as a packaged product.

I am able to help a business strengthen an already existing identity and design by preparing new solutions to old ideas. I take Kant's ideas of 'free play' and incorporate a marketing platform to structure a visual message.

I have included two of my strategy platforms for evaluation of business design production. If you have any questions about my services or how I can help your brand identity, feel free to contact me at This e-mail address is being protected from spambots. You need JavaScript enabled to view it . I would be happy to speak with you personally and help you come up with a solution that inspires growth throughout your business.

To generate a concept I need a personality and with a few simple forms I can get a good idea about who you are and the clientel you are trying to reach. If you have the time, fill these out and send them with any other information you might have.

Thank you for you time and consideration,

Andrew S. Frohling
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